Marketing & Communications Manager
Exempt Full-time, Remote Position*
24 Month Contract with possibility of extension
Responsible to: Co-Director Jessica Meyerson
*This is an exempt position. Employees in this position are paid a salary on a monthly basis and are not eligible to receive overtime pay.
The Marketing & Communications Manager will lead marketing and communications strategies for Educopia Institute as well as provide expert consultation to Educopia partners, clients, and fiscal sponsees. This role will lead the team in developing compelling, cross-platform marketing & communications strategies, determining meaningful metrics to assess their impact, and utilizing the resulting data for continuous improvement. The ideal candidate will be detail-oriented, a skilled and active listener (e.g., social listening as well as listening to stakeholders describe their challenges and/or vision), a storyteller, and a creative writer who enjoys distilling complex ideas into relatable, engaging content. This is a new role that will work directly with all members of the team and therefore needs to communicate clearly and thoroughly in synchronous and asynchronous contexts. The ideal candidate will also be a self-starter who enjoys independence and variety in their work, and they will share our passionate belief in the importance of collaboration and community cultivation.
Job Responsibilities Include:
- Promote and manage Educopia’s brand (including branding updates); develop and train Board and staff on use of brand style guide; ensure consistency and accuracy of the brand across various mediums (e.g., e-newsletters, web, social media, slide decks, client reports, annual reports, open educational resources)
- As needed, oversee communications and marketing related contracts and contractors (e.g., web design & development, graphic design, accessibility remediation, printing services, paid advertising, vendor registration, translation, transcription and closed captioning, etc.)
- Design and oversee the production and management of marketing and communication materials for Educopia
- Manage special and on-going projects, including communications-related consultation and contracted work for consulting clients, project partners, and fiscal sponsees
- Work with Co-Directors and staff to develop a deep understanding of Educopia’s audiences (e.g., how/where they receive information, what they care about, and Educopia’s relationship to their work)
- Stay informed and up-to-date on current events; trends in the information and nonprofit sectors; marketing and public relations industry developments to ensure that Educopia content is relevant and timely
- Experience developing and implementing successful cross-platform marketing and communications plans; Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies (Sprout Social, Tweetreach, Meltwater, etc.) to engage a diverse audience
- Experience assessing and evaluating the impact of outreach and marketing strategies, and conveying that information to staff, Board, and partners
- Knowledge of and/or genuine interest in learning about content accessibility (e.g., PDF remediation, color contrast, alternative text for images, etc.)
- Ability to work under pressure, to adjust to change, to handle multiple tasks, and to coordinate the work of extended groups of project participants
- Commitment to learning about the activities and initiatives of the Educopia staff, Board, and partners – wanting the broader world and funders to understand and support our mission and the activities underway in our network of projects and community partners
- Strong attention to detail and proofreading skills
- Graphic design and/or other visual communication skills
- Basic familiarity with CMS platforms and basic HTML (WordPress, etc.)
- Experience with Google Suite (Docs, Sheets and other Office equivalents)
- Experience with project management tools such as Asana, Notion, Airtable
- Curious and dedicated to continuous learning
Base salary is $70,000/year, commensurate with experience. Benefits include 24 vacation days per year (accruing monthly) and 10 paid holidays, as well as insurance options and retirement match options. The person hired in this role will also be provided with a technology stipend to set up their remote workspace.
Please submit a resume, cover letter, and three professional references to firstname.lastname@example.org.
We will begin reviewing applications on May 2, 2023 and we will continue to welcome applications until the position is filled.
Educopia Institute is a fully distributed team, and this position will work remotely. We communicate daily via Slack, Zoom, Google Video, Google Docs, and email. Mondays are typically observed as quiet days. Team meetings are held weekly via Zoom in order to learn together, workshop a topic or a challenge, to reflect, to plan, and otherwise connect. Smaller groups within the team trade off coordination and agenda setting for team meetings each quarter. One week per quarter, the team clears their calendars of meetings to observe a “quiet week” in order to catch-up, go heads down on a project, and/or engage in professional development. All Educopia Board and Staff share a commitment to the personal and professional work of acknowledging systems and modes of interaction that have caused harm, predicting potential future harms of our practices and approaches, and proactively shifting those practices and approaches in order to create the conditions for trust and mutual respect.
Educopia’s long-term mission is to support collaborative communities in the production, preservation, and sharing of knowledge. By pursuing this mission, Educopia aims to reorient the ways actors in the information ecosystem engage with each other towards equity, interdependence, and alignment for greater impact. Educopia makes this change through applied research, fiscal hosting for affiliated communities, consulting, and open educational resources. For more information about our organization, please visit http://www.educopia.org.
Educopia Institute is an Equal Employment Opportunity (EEO) employer and welcomes all qualified As an Equal Employment Opportunity (EEO) employer, Educopia welcomes all qualified applicants. We also believe that traditional hiring and recruitment practices disproportionately impact the most marginalized people in society in negative ways, including people of color, people from working class backgrounds, women, trans and intersex people, people with disabilities, immigrants, and LGBTQIA people. Because we believe that collective action is most powerful in creating change when it is informed by many different lived experiences, we strongly encourage applications from people with these identities or who are members of other marginalized communities.